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Saturday, April 23 • 10:00am - 10:30am
K.L. Phone Home: Bands & Brands - Sponsorship or Partnership?

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Kevin Lyman joins us via video chat along with his Sponsorship team member, Kate Truscott, to discuss how bands and brands working together is a two way street.  What’s important to consider when aligning with a brand?  What are brands looking for in an artist partnership?

Speakers
avatar for Kevin Lyman

Kevin Lyman

Founder, Van's Warped Tour / The Entertainment Institute
A constant innovator, Kevin Lyman is best known as the producer and creator of the extremely successful Vans Warped Tour, the longest running traveling music festival in the world today. Celebrating its 21st anniversary this year, the tour has played to over 9 million fans.  Kevin has founded many other highly successful tours including the Rockstar Energy Drink Mayhem Festival and Down from the... Read More →
avatar for Kate Truscott

Kate Truscott

Sponsorship Strategy, 4Fini
Kate Truscott is one half of the dynamic duo that makes up the 4Fini Nashville office where sponsorship strategy is handled from introduction through activation. Kate works with clients to create and execute key programs that allow them to access all that the 4Fini properties have to offer including social media and digital integration, artist relations, onsite marketing, and management of all staff each summer on the Vans Warped Tour. Prior to... Read More →


Saturday April 23, 2016 10:00am - 10:30am
Galactic Room (Lancaster County Convention Center - Vine Street Commons) 25 S Queen St, Lancaster, PA 17603

Attendees (22)